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Apple One and Apple TV subscription prices increase by up to 20 percent

Apple increased prices for its bundled subscription services, with some tiers rising. The adjustment affects Apple One and Apple TV subscribers. For example, the Apple One Family plan increased from $19.95 to $22.95 per month in the United States, representing a 15% increase, while the Apple TV+ standalone service increased from $6.99 to $9.99 per month. These price changes went into effect on August 29, 2026.

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Apple One and Apple TV subscription prices increase by up to 20 percent

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