Top 10 Indonesian Startups of 2025

OVO, Indonesia's second-largest digital wallet with 60 million registered users, processes over 1 billion transactions annually, totaling $15 billion in payment value as of 2024. Backed by Grab and Tokopedia, it has expanded into insurance and lending, covering 30% of Indonesia's unbanked adults. However, its user base is 40% smaller than GoTo Group's, highlighting the gap. OVO's loan disbursement rate of 2 million loans per year, averaging $200 each, demonstrates a 20% faster approval time than Indonesia's average digital lender.

Xendit dominates Indonesia's payment infrastructure as a 2015-founded unicorn valued at over USD 1 billion, processing billions in annual payment volume for more than 5,000 businesses across Southeast Asia. It outperforms Halodoc in revenue scale, handling 40% more transaction throughput per month than the typical regional payment gateway. The company's 2021 Series D funding of $150 million solidified its position as one of Indonesia's youngest unicorns, with a 95% uptime rate across its network, making it faster than the average competitor for transaction settlements.

Ajaib revolutionizes retail investing in Indonesia as the fastest-growing app, letting users start with just IDR 1,000 (USD 0.06) for stocks and mutual funds. Founded in 2018, it reached unicorn status by 2021 and now has over 3 million registered users, 30% lighter than the runner-up in minimum investment threshold. Its user acquisition cost is $2.50 per user, cheaper than the typical rival's $5.00, and it processes 50% more daily trades than the industry average, empowering millennial and Gen Z investors with accessible finance.

Halodoc leads Indonesia's health-tech sector by connecting patients with over 20,000 licensed doctors for teleconsultations, prescriptions, and lab tests, serving more than 20 million monthly active users. It outperforms Xendit in user engagement growth, achieving a 60% year-over-year increase in teleconsultations since 2023. Founded in 2016, it raised $100 million in funding that year, enabling a 50% faster prescription delivery time than the average health platform, cementing its critical role in post-pandemic digital health infrastructure.

Kopi Kenangan dominates Indonesia's coffee scene as the largest tech-enabled grab-and-go chain, founded in 2017 with over 900 outlets and affordable premium coffee ordered via app. Its average cup price is IDR 18,000 (USD 1.20), 25% cheaper than the typical rival chain, making it Indonesia's fastest-growing F&B startup.

eFishery leads Indonesia’s aquaculture revolution by deploying IoT feeders and AI analytics that boost yields while slashing feed waste. Deployed across 50,000+ farms since 2013, the startup cut feed costs by an average of 30% per cycle compared to traditional methods, supporting farm profitability. Its 2023 unicorn valuation of USD 1.6 billion underscores dominance in a market where fish feed accounts for 60–70% of operational expenses. This data-led approach positions it as a critical player in Indonesia’s USD 20 billion aquaculture sector.

Alodokter commands Indonesia’s digital health space with 30 million monthly visitors and a network of 40,000+ verified doctors, making telemedicine accessible nationwide. Partnering with BPJS Kesehatan, it enables 200 million+ insured citizens to consult via app, reducing average wait times by 40% compared to in-person visits. This scalable model integrates seamlessly with national insurance, cementing its role as Indonesia’s leading digital health hub.