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Top 10 Pet Trends to Watch in 2025

The global pet care market surpassed $320 billion in 2024, driven by pet humanization — treating companion animals as family members deserving the same health, nutrition, and lifestyle investments as people. US pet ownership hit a record 70% of households, and pandemic-era adoptions created a generation of first-time owners seeking premium products and services. Vote for the trend you think will define 2025, and see where readers rank related topics like the best dog-friendly travel destinations and top subscription pet boxes. Be the 1st to vote!

202695 viewsMar 12, 2026 Updated Oct 3, 2026

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#1
Raw Food Diets for Pets
Raw meat-based diets (BARF) for dogs and cats surged 35% in 2024, propelling the North American market past $1 billion. Brands like Darwin's Natural Pet Products, Stella & Chewy's, and Primal Pet Foods reported record sales, driven by claims of superior coat quality, dental health, and energy.
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#2
Pet Mental Health and Anxiety Products
In 2025, anxiety wraps (ThunderShirt), CBD treats, adaptogen supplements, and even feline therapists define a booming pet wellness subcategory. The American Pet Products Association reports 54% of dog owners now purchase calming products—up 10% from 2023—driven by pandemic-era separation anxiety.
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#3
Pet Insurance
US pet insurance policies reached 6.5 million in 2024—a 22% year-on-year increase—as veterinary costs rose 10% annually, with emergency bills exceeding $10,000. Providers like Trupanion, Lemonade, and Spot dominate a market projected to hit $16 billion by 2028. This growth outpaced Pet Mental Health and Anxiety Products in adoption rate. Many employers now offer pet insurance as a workplace benefit, a trend that doubled enrollment among younger pet owners.
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#4
Dog-Friendly Travel
Dog-friendly travel exploded in 2025, with airlines like Breeze and Bark Air launching dog-specific flights and Airbnb reporting a 40% surge in pet-friendly rental listings. BringFido.com logged 50 million visits—a new record—while Google's "pet travel" search category grew 67% in 2024. This trend generates 30% more annual revenue than #3 Pet Insurance per enthusiast household, driven by a 25% rise in owners taking at least one pet-inclusive trip annually.
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#5
Exotic and Micro Pets
Exotic and micro pets have overtaken traditional cats and dogs in popularity among Gen Z owners, fueled by their suitability for smaller living spaces and viral TikTok content—the #exotic pets hashtag alone generates over 5 billion views annually. Animal welfare advocates, however, flag sourcing concerns for species like hedgehogs and axolotls, noting that 70% of captive-bred reptiles lack proper UVB lighting, a detail often ignored in influencer posts.
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#6
Pet Tech and Wearables
Pet tech and wearables became essential in 2025, with GPS trackers and health monitors now part of daily routines for millions of pet owners. The market reached $8 billion globally, but Fi's Series 3 dog collar leads the pack—it logs location, activity, and sleep, while also enabling an emergency call to veterinary services if a dog is immobile for over 2 hours. Over 500,000 cats now wear location trackers, a 30% increase from 2024, outperforming the average growth of subscription pet boxes like BarkBox in unit adoption.
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#7
Subscription Pet Boxes
Subscription pet boxes have transformed treat delivery, with BarkBox alone commanding 2.5 million subscribers paying $23–35 monthly, generating over $500 million annually. Specialized boxes for senior pets and allergy-prone dogs now account for 20% of sales, outpacing (Pet Cremation Services) in recurring revenue growth by 12% year-over-year, though both cater to deepening human-animal bonds.
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#8
Pet Cremation and Memorial Services
Pet cremation and memorial services became a $1 billion subcategory in 2025, reflecting pets' status as family members. In-home euthanasia via Lap of Love serves 40,000 households annually, while customized urns and AI-powered memorial apps preserve digital legacies—over 200,000 pets have been immortalized with personality-mimicking chatbots.
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#9
Functional Pet Supplements
Functional pet supplements have become the top choice for proactive pet care, driving a $2 billion market in 2024. Products like glucosamine joint chews and CBD oils for anxiety are now as common as routine vet visits, with Zesty Paws—the leading DTC brand—generating $400 million in annual sales. For aging pets, functional supplements provide a data-backed, cost-effective alternative to surgery.
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#10
Indoor Cats and Cat Enrichment
Indoor cat enrichment products have exploded due to urban cat ownership, with catios and robotic toys now essential for mental stimulation. The global market for cat towers and puzzle feeders hit $1.5 billion in 2025, driven by the indoor cat lifestyle movement that emphasizes mimicking outdoor activity. A key data point: cats with enriched environments are 40% less likely to develop obesity-related health issues compared to those without. Cat cafés in London, New York, and Tokyo have expanded to over 500 locations, functioning as adoption centers and boosting enrichment sales by 30%.
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Frequently Asked Questions

Q: What is the fastest growing pet trend? A: Raw food diets for pets have surged 35% in 2024, making them a top trend.

Q: Which products help pets with anxiety? A: Anxiety wraps, CBD treats, and adaptogen supplements are popular anxiety relief options.

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Frequently asked questions

What are the top pet trends for 2025?

The top pet trends for 2025 include smart pet technology, sustainable pet products, plant-based and lab-grown pet foods, pet-friendly travel accommodations, and a rise in pet wellness services like telehealth and grooming subscriptions.

Is plant-based pet food becoming more popular in 2025?

Yes, plant-based and lab-grown pet foods are trending in 2025 due to increased consumer focus on sustainability, health, and ethics, with many brands offering complete nutritional profiles approved by veterinary boards.

How is technology changing pet care in 2025?

Smart pet technology in 2025 includes GPS trackers, automated feeders with health monitoring, interactive cameras with treat dispensers, and wearables that track activity, sleep, and vital signs for real-time health insights.

Are there new health and wellness trends for pets in 2025?

Pet wellness trends in 2025 emphasize preventive care through telemedicine, personalized nutrition plans, CBD treats for anxiety, regular grooming subscriptions, and canine fitness classes designed for mental and physical enrichment.